Gallup Press (November 2005)ISBN - 10 :
1595620052ISBN - 13 :
Business & Economics, Consumer Behavior About the author :
William J. McEwen, Ph.D., is a Global Practice Leader at The Gallup Organization, where he consults with major clients on brand communications and brand equity management. Before joining Gallup, he spent 25 years in senior planning and account management positions with leading advertising agencies, including McCann-Erickson, FCB, and D'Arcy. Dr. McEwen's brand experience ranges from snack foods and beer to computers and business banking. He received a doctorate from Michigan State University and was a tenured faculty member at the University of Connecticut. Dr. McEwen lives in Newport Beach, California.