twenty-four-brand-mantras-finding-a-place-in-the-minds-and-hearts-of-consumers

Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

By: Jagdeep Kapoor

LKR 815

Item Condition

New

Availability

Out of Stock

Sold by (3.3)
  07XXXXXXXX
Click to show phone number
Contact Seller Via  
 
Paperback : 116 pages
Publisher : SAGE Publications (February 2009)
ISBN - 10 : 8178299437
ISBN - 13 : 9788178299433
Product Dimensions : 4.90 (w) x 7.60 (h) x 0.40 (d)
Subjects : Branding, Public Relations, Customer Service

This concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. It presents 24 action-oriented mantras which can help to launch, build, rejuvenate, and grow successful brands.

The book focuses on building brands by appealing to both the minds and hearts of consumers. Culled from the author's vast experience as a marketing professional, the mantras are formulated to provide satisfaction to the consumer as also to create wealth for the marketeer. The book covers all the important elements of the marketing mix including segmentation, positioning, advertising, promotion, sales distribution, product portfolio design, pricing and customer service. Well illustrated with real-life examples of brands, he book makes for the successful articulation of a winning brand strategy.

Ratings & Reviews of Jeya Book Centre (67% Positive feedback)

5/5
Product Satisfaction
3/5
Seller Communication
3/5
Shipping
Customer Reviews
1-10 of 43 reviews   View All Reviews
Kalum076
Very good condition and as described. Thank you RetailGenius
For Quick and Easy Way to Effective Speaking: Modern Techniques for Dynamic Communication On Wed 04 Oct, 2017
Kalum076
Very good condition and as described. Thank you RetailGenius
For BUSINESS ACCOUNTING-1-12E On Wed 04 Oct, 2017
Kalum076
Very good condition and as described. Thank you RetailGenius
For THE SUCCESSFUL BUSINESS PLAN-4E On Wed 04 Oct, 2017
Kalum076
Very good condition and as described. Thank you RetailGenius
For SALES AND DISTRIBUTION MANAGEMENT-2E : TAXT AND CASES On Wed 04 Oct, 2017
Kalum076
Very good condition and as described. Thank you RetailGenius
For STRATEGIC MARKET MANAGEMENT-7E On Wed 04 Oct, 2017
Duneehb
i didn't receive the item yet and this shows as it is delivered.
For HOW TO STOP WORRYING & START LIVING On Tue 03 Oct, 2017
Vimukthi.russell
I ordered a book from the Retail Genius site.In the site it mentioned as Item Condition New, But what i got is horrible. It is a used heavily damaged book. Never recommend this site to anyone. Please don't buy anything from Retail genius, You won't get wh
For A DANCE WITH DRAGONS 1:DREAMS AND DUST On Fri 08 Sep, 2017
Vimukthi.russell
I ordered a book from the Retail Genius site.In the site it mentioned as Item Condition New, But what i got is horrible. It is a used heavily damaged book. Never recommend this site to anyone. Please don't buy anything from Retail genius, You won't get wh
For A DANCE WITH DRAGONS 2: AFTER THE FEAST On Fri 08 Sep, 2017
Chavim
I have not received this item yet and i was told this is out of stock to which i informed to refund money and they confirmed this via FB . This has not been done and there is no place to even contact you. Make arrangements to refund the money immediately
For CHASING HARRY WINSTON On Thu 17 Aug, 2017
Tc.wijeratne
good service.recommended!
For DORA THE EXPLORER: ANIMAL ADVENTURE On Sat 12 Aug, 2017

Expand your business to millions of customers     Sell this item on RetailGenius
© RetailGenius 2018. All rights reserved.