buffettology-the-previously-unexplained-techniques-that-have-made-warren-buffett-the-worlds

Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett The Worlds

By: Mary Buffett, David Clark

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Paperback : 320 pages
Publisher : Simon & Schuster Adult Publishing Group (June 1999)
ISBN - 10 : 068484821X
ISBN - 13 : 9780684848211
Product Dimensions : 5.60 (w) x 8.30 (h) x 0.70 (d)
Subjects : General & Miscellaneous Business Biography, Securities - General & Miscellaneous, Personal Finance - General & Miscellaneous, Business - General & Miscellaneous

About the author :

Mary Buffett is an internationally bestselling author and a speaker on the investment methods of Warren Buffett. She gained her unique insight while married to Warren's son Peter for twelve years.


HOW WARREN BUFFETT DID IT — AND HOW YOU CAN TOO

In the world of investing, the name Warren Buffett is synonymous with success and prosperity. Building from the ground up, Buffett chose wisely and picked his stocks with care, in turn amassing the huge fortune for which he is now famous. Mary Buffett, former daughter-in-law of this legendary financial genius and a successful businesswoman in her own right, has teamed up with noted Buffettologist David Clark to create Buffettology, a one-of-a-kind investment guide that explains the winning strategies of the master.

• Learn how to approach investing the way Buffett does, based on the authors' firsthand knowledge of the secrets that have made Buffett the world's second wealthiest man

• Use Buffett's proven method of investing in stocks that will continue to grow over time

• Master the straightforward mathematical equipments that assist Buffett in making investments

• Examine the kinds of companies that capture Buffett's interest, and learn how you can use this information to make your own investment choices of the future

Complete with profiles of fifty-four "Buffett companies" — companies in which Buffett has invested and which the authors believe he continues to follow — Buffettology can show any investor, from beginner to savvy pro, how to create a profitable portfolio.

From Chapter 2

How to Use This Book

Folly and discipline are the key elements of Warren Buffett's philosophy of investing — other people's follies and Warren's discipline. Warren commits capital to investment only when it makes sense from a business perspective. It is business perspective investing that gives him the discipline to exploit the stock market's folly. Business perspective investing is the theme of this book.

This discipline of investing from a business perspective has made Warren the second richest business person in the world. Currently Warren's net worth is in excess of $20 billion. Warren is the only billionaire who has made it to the Forbes list of the four hundred richest Americans solely by investing in the stock market. Over the last thirty-two years his investment portfolio has produced an average annual compounding rate of return of 23.8%.

As humans we are susceptible to the herd mentality, and so we often fall victim to the emotional vicissitudes that propel the stock market and feed enormous profits to those who are disciplined, like Warren. When the Dow Jones Industrial Average has just dropped 508 points and all the sheep are jumping ship, it is investing from a business perspective that gives Warren the confidence to step into that pit of fear and greed we call the stock market and start buying. When the stock market soars to the stratosphere, it is the discipline of investing from a business perspective that keeps Warren from foolishly allocating capital to business ventures that have neither hope nor prospects of giving him a decent return on his investment.

This book is about the discipline of investing only from a business perspective. Together we will explore the origin and evolution of this philosophy. We will delve into the early writings of Warren's mentor Benjamin Graham and the ideas of other financial luminaries of this century, and travel to the present to explore the substance of Warren's philosophy.

Warren made his fortune investing in the securities of many different types of businesses. His preference is to acquire 100% ownership of an enterprise that has excellent business economics and management. When he is unable to do that, his next choice is to make a long-term minority investment in the common stock of a company that also has excellent business economics and management. What confuses people who are trying to decipher his philosophy is that he also makes investments in long-, medium-, and short-term income securities. And he is a big player in the field of arbitrage.

The characteristics of the businesses that he is investing in will vary according to the nature of his investment. A company that he is willing to invest in for arbitrage purposes may not be the kind of business in which he wants to make a long-term investment. But regardless of the type of business or the nature of the investment, Warren always uses the basics of business perspective investing as the foundation for his decision.

Most people have the intellectual capacity to understand Warren's philosophy of investing from a business perspective, but few have the dedication and willingness to work to learn the tools of his craft. The purpose of this book is to lay out, step by step, the foundation of Warren's philosophy and the manner in which he applies it. This book is a tool to facilitate the task of learning, and it is our intention to teach you Warren's philosophy so that you may acquire the skills to practice this discipline yourself.

Before we start, I would like to introduce a few concepts and terms that will be used throughout the book and give you an idea of where we will be heading as we voyage through the seas of high finance.

First of all, let's take the term "intrinsic value." Its definition has been debated for the last hundred years. It fits into our scheme because Warren will buy into a business only when it is selling at a price that makes business sense given the business's intrinsic value.

Determining a business's intrinsic value is a key to deciphering Warren's investment philosophy. To Warren the intrinsic value of an investment is the projected annual compounding rate of return the investment will produce.

It is this projected annual compounding rate of return that Warren uses to determine if the investment makes business sense. What Warren is doing is projecting a future value for the business, say, ten years out; then he compares the price he is going to pay for the business against the business's future, projected value, and the length of time required for the business to reach that projected value. By using an equation that we will show you later in the book, Warren is able to project the annual compounding rate of return that the investment will produce. The annual compounding rate of return the investment is projected to produce is the value he uses to determine if the investment makes business sense when compared to other investments.

In its simplest manifestation it works like this: If Warren can buy a share of stock in X Corporation for $10 and can project that in ten years the share will be worth $50, he can then calculate that his projected annual compounding rate of return will be approximately 17.46% for the ten-year period. It is this projected annual compounding return of 17.46% that he will then compare to other investments to determine whether the investment in X Corporation makes business sense.

You may be wondering: If Warren's intrinsic value model requires a projection of a business's future value, then how does he go about determining that future value?

That, my friends, is the crux of solving the enigma of Warren's investment philosophy. Just how does one determine the future earnings of a business in order to project its future value and, thus, its intrinsic value? This problem and Warren's method of solving it will be the focus of much of this book.

In short, Warren focuses on the predictability of future earnings; and he believes that without some predictability of future earnings, any calculation of a future value is mere speculation, and speculation is an invitation to folly.

Warren will make long-term investments only in businesses whose future earnings are predictable to a high degree of certainty. The certainty of future earnings removes the element of risk from the equation and allows for a sound determination of a business's future value.

After we have learned what Warren believes are the characteristics of a business with predictable earnings, we will learn how to apply the mathematical calculations he uses for determining the business's intrinsic value and what the return on his investment will be. The nature of the business enterprise and whether it can be bought at a price that will yield a sufficient return will determine the investment's worth and whether or not we are investing from a business perspective.

Copyright © 1997 by Mary Buffett and David Clark

Business Week

A probe inside the head of a financial genius.

Fort Worth Star Telegram

A sound and well proven investment policy.

Publishers Weekly

For decades, Warren Buffet has been a nearly heroic figure of finance, whose strategy turned an initial $105,000 investment into a $16-billion fortune and whose publicly traded holding company, Berkshire-Hathaway, rose from a $450-per-share price in the 1980s to $36,000 in 1997. Here, Buffet's former daughter-in-law, a CEO of Superior Assembly, with a 30-year friend of the family, who is an Omaha portfolio analyst and lawyer, tells all. Buffet scorns speculative stock-market hype. He buysat a carefully researched favorable pricea 100% or partial interest in companies having "intrinsic value" and a logical pattern of growth as a virtual consumer monopoly based on need (e.g., GE) or common acceptance (e.g., Coca-Cola) financed tax-free by undistributed earnings. Guidance is given here on researching a company's intrinsic value and management competence, making stock-price downturns into buying opportunities, taking account of inflation taxation considerations, and the tantalizing question of when to sell. Most interesting is the authors' closing rundown of "Warren's" specific holdings and how they grew.

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