Designed specifically for dyed hair, this Dove shampoo for coloured hair helps to keep colour vibrant for up to ten weeks*. Its unique formula with Vibrant Colour lock gently cleanses and protects hair, leaving it feeling silky and manageable, and with the appearance of long lasting hair colour vibrancy.The best shampoo for colour treated hair in the Dove hair care range, it helps to nourish and protect hair from deep within, so you’ll visibly notice softer and silkier hair. As part of the Dove Nutritive Solutions range, Dove Colour Care Shampoo is a gentle and protective shampoo for dyed hair that instantly smooths and progressively nourishes hair - making it look and feel beautiful and healthier day after day. How to use Simply apply Dove Colour Care Shampoo to wet hair, lather and rinse. It washes cleanly away revealing smooth, vibrant looking hair. For best results, follow up with Dove Colour Care Conditioner. Suitable for daily use.